Remember the good old days, back in late 2014 or so, when a tagline like “the media isn’t telling you…” guaranteed a news story about chemtrails, fluoridation, or possibly fluoridating chemtrails?
Apparently those days are over, and the hot new clickbait for 2015 is “The World Doesn’t Care,” “The Media Isn’t Covering It,” and similar phrasings previously left to the deepest of deep-end fishers:
The problem being that, unlike chemtrails, these stories are being covered, often in depth and generally by the handful of major news outlets that still wield a budget capable of sending an experienced reporter or photographer to somewhere like Nigeria on short notice. (Websites like Mic.com, The Daily Dot, and Buzzfeed, being notoriously short on professional staff, have to rely on someone else to get the story before they can report that no one’s covering the story.)
If you wanted to read about, say, the all-out ground war currently going on in Nigeria, all you had to do in the last week or so was pick up a newspaper. It’s been on front page of pretty much every major daily, and it’s been covered inside in substantial articles. Ditto the NAACP bombing, which, again, the world had apparently not heard of until The Daily Dot got the story:
(For what it’s worth, they cite the Los Angeles Times‘s coverage of the attack in the first paragraph of their story on the lack of mainstream media attention.)
This isn’t reporting. This isn’t even reporting on reporting, which, navel-gazing as it can be, is occasionally a valid and useful sort of journalism. This is marketing, thought up by the marketing team and focus-group tested to see if people closer to the center of the political spectrum would still fall for the Glenn Beck pitch that you, and only you, valued customer reader, can see past the flim-flam and lies to know the real truth. You special snowflake you.
Those stories, and many other stories, are already out there. If you’re not seeing them until they pop up on your Facebook feed with an alarming headline, it’s not because of a media coverup — it’s because you’re getting your news from your Facebook feed.
You special snowflake you.