If All Else Fails, Publish a Coffee Table Book

Do you remember that Seinfeld storyline where Kramer wanted to make a coffee table book of coffee tables?  (I don’t, as it happens, but I know it exists because people bring it up whenever I advance this theory of publishing.)  The joke was basically that there’s already a big, glossy-paged book of full-page images with text captions for almost anything you can think of.

Well, that was before the internet.  Or not before it, but before the internet of lolcats and Michelle Bachmann’s eyes superimposed on other celebrities and, to pick the example that put this post in my mind, hipster puppies.

Hipster Puppies is out in large paperback format for $14.00, and it is a wonderful example of how you can make picture books of anything, especially if it’s something that’s been on the internet first.  Of course, they’re also publishing it as an e-book, which sort of seems to defeat the purpose of a photobook unless you leave your Nook lying around the coffee table.  I suppose soon enough we’ll be able to hook it up directly to the HD viewscreen built into the table.

So if you’re currently struggling with creative writing and publishing — just can’t seem to get a book out there — grab a camera and start clicking.  A coffee table books of coffee table books, perhaps?  It’s a thought.

A Question of Blog Advertising

I’ve never set up any kind of advertising on MA101.  It’s more professional vanity than anything else; I just don’t like blogs with lots of random keyword-generated crap popping up all over the place.  It looks cluttered and, to my mind, makes you seem a little less authoritative.

And as you can tell from all the potty humor, we strive for authoritativeness here.

So imagine my surprise when O Best Beloved (who has heard me ponder my way through various money-making strategies, including discarded ones) said “Oh, you’ve started advertising on the blog?”

To the best of my knowledge I have not.  I wrestle with the temptation from time to time — traffic is high enough that I could actually make a few bucks that way, not to mention write a few of the things I talk about off on my taxes — but so far I have not given into it.  To the best my knowledge the bottom of a post should look like this:

But apparently on O Best Beloved’s screen (which is in the bedroom now, and she’s sleeping, so no screenshot!) there’s a large, rectangular ad with externally-generated content right below the “Like This” option, above the comment form.  And I ain’t getting paid a cent for it.

Needless to say this makes me a bit cross.  If I’m going to have a cluttered, money-grubbing looking blog anyway I’d like to grub some of the money myself.  But it’s possible that it’s just something that’s worked its way into her own browser somehow and isn’t showing up on other people’s screens.

Has anyone else ever had sometimes-but-not-always-there ads cropping up on their blogs?  Is this a more common thing than I’m thinking?  And more importantly, should I just give up my foolish vanity and start putting paid ads on MA101 anyway, or do you want me to stay pure?  Let me know as I weigh my options!

Why You Can’t Rely Entirely on Wikipedia

Writing fiction has never been easier.  You’ve got all the research you need right at your fingertips, whether you’re struggling with the details of an ancient Egyptian setting or wondering exactly how many alleys a villain could theoretically flee down between Broadway and Amsterdam on the 6800 block (and I had to look up streets near Broadway in New York for that second example, which just proves my point).  It’s all right there on the internet.  And nowhere is quicker or easier than a Wikipedia check — “Wikipedia knows all,” as we liked to joke in college.  Right?

Well, sort of right.  Wikipedia’s handy for a spot-check on something you’ve already got some basic knowledge of.  And it’s a great way for dabblers like me to waste time — you can acquire all sorts of meaningless one-off facts by browsing all the links in whatever article you start with.  But you quickly run into issues of quality.  Take a couple examples:

  • The entry on the Khogyani District in Afghanistan (which I was writing about for a project a few weeks back) gives you a map and a basic overview of the district.  It also tells you all about the attractive features and the superior products of the district, in language that leaves little doubt that someone employed to make it sound good was doing the writing:  “Khogyani is famous for its pleasant weather, and high-quality fruits. Its apricots, walnuts, almonds and grapes are famous in Nangarhar province and throughout Afghanistan.”  And so on.
  • In a completely different part of the world, the entry on the Colorado sport of burro racing lists the basic rules of racing and notes that “A well know method of cheating is to wear a giant shoe and use a small donkey. Placing the donkey on the large shoe allows the racer to run. Care must be taken to select a small enough donkey otherwise the runner may be imobilized. This method was first used in 1879 by George ‘Big Foot’ Patterson and imortalised in the ballad ‘Run with your massive shoe’.”  There’s no particular attempt to explain that this is more of a story one tells about burro racing, rather than an actual issue that judges must take into account.

Of course, it’s a communal project.  I could be a good and responsible editor and go fix these right now if I wanted to.  And there we see the weakness of Wikipedia; it relies on people like me taking the time to change slightly biased voices or minor failings in explanation.

So take what you see on Wikipedia with a very large grain of salt.  It’s probably true — editors monitor most changes closely enough that outright false or unsubstantiated claims usually get taken down before they can do much harm.  But it might not be very complete or very fairly-presented, especially if you’re looking at a more obscure subject.

Moral of the story?  There’s still some value in a bricks-and-mortal library.  Get your butt on over to one if you’re trying to be accurate about a subject you don’t already know well.

Now if you’ll excuse me, I’m off to change the Wikipedia description of “hunk” to include a link to my picture…

What American Apparel’s Near-Pornographic Ads Can Teach You About Writing

I’m not a very classy person.  I have, for example, a tendency to prefer cheap pizza to the fancy wood-oven-fired stuff with weird ingredients.  Pine nuts and truffle oil?  No thank you.  I’d like fat with more fat on it, please. Things like that. But I draw the line at carrying my porn around in public.

You wouldn’t think it would come up that often, would you?  This is the internet age, after all; those of us who like the naughty pix can just store them on the privacy of our own hard drives, or tweet them to the privacy of young women’s hard drives, where they will eventually be leaked to the press and cause a scandal that ends our political careers.

Hypothetically speaking.

So even classless ol’ me shouldn’t usually have to worry about walking around publicly with porn in hand that often, right?

Wrong.

That’s not a page from Playboy.  You could be easily fooled, since it features not only a scantily-clad woman but also a cute little bio and some URLs telling you where you can see more sexy pictures, but it’s actually an advertisement that ran on the back page of our local paper a few weeks ago.

These are very awkward things to carry around on public transit, just for an example.  Little old ladies give you odd looks.  Parents with small children scowl until you flip the page over.  And in their defense, some of the back-page ads aren’t substantially different from a porno cover.  Some of them are worse.

This, for example, is an advertisement.

.

While this, in theory, is pornography.

The woman in black is wearing quite a bit more clothing, and, I would argue, posing less provocatively as well.  She does, I assume, wear less inside the magazine, but the point remains that I’m allowed to carry the daily news around with the American Apparel ad showing (give or take the occasional disapproving look), while taking a Playboy onto the subway would cause all sorts of trouble whether I opened it or not.

There is actually a writing-related point to the comparison, and it is this:  packaging and branding matter more than content.

American Apparel can run pornographic ads in the mainstream press because they’re not billing it as pornography.  The fact that it’s more physically titillating than a Playboy cover doesn’t bother people because Playboy is for jerkin’ off and full-page newspaper ads are just for selling clothes.  The context trumps the content.

This can play out in a lot of ways.  Just about any choice you can make about a work affects how people will read it:  what genre it’s billed at, whether it’s “literary” or “popular” fiction; even just the difference between hardback and paperback carries expectations that you’ll never get away from.  Don’t be afraid of the choices — but do be aware of them.

And don’t take your Playboy on the subway.  That’s just classless.

How to Always Update Your Blog On Time

So there’s actually two ways to do what I’ve promised up there in the title.  One involves hard work and advance preparation; the other mostly comes down to gimmicking the backstage of your blog.  Guess which one we’re going to talk about here?

Getting a blog post up “on time” is a sort of variable goal.  MA101, as regular readers know, goes up daily in the morning where “morning” is defined as “almost always before noon in the central United States, except on bad days.”  A while back it was three times a week rather than daily, but with no real change in what time of day people could expect a new post.

A fixed time for posting isn’t really a necessity as far as human readers go.  They tend to be forgiving — and more importantly they tend to be using a feed reader of some kind, so you’re not really inconveniencing them no matter what time you get it up.

"Get it up," hur hur hur.

The real advantage of regular posting in the every-day-at-the-same-time sense is that search engines like it.  Robots like other robots; a little robotic precision goes a long way when you’re starting out in convincing Google that you’re a Thing Worth Upranking.  So if you’re anal-retentive about that sort of thing (or just like other people thinking you’re anal-retentive) it’s worth trying to get the blog up at the same time every day.

Which brings us to how!  That was the point today, remember?  The obvious way is, of course, to write your posts ahead of time and then schedule them.  Most popular blogging platforms have a built-in option for scheduling posts nowadays, and there are third-party programs still floating around from the bad old days that will schedule it if yours lacks the feature.

That works great right up until you forget, or get behind, or the program glitches.  And then you get a post with a different time, which let’s be realistic, if you’re still reading this particular post you’re the sort of person who cares about shit like that.

I’m sorry.

But it’s okay!  You can lie.  When you go back and edit a blog post in a platform like Blogger or WordPress one of the things you can change is the date and time.  I could make this post tonight and immediately change it to September 21 2009 if I wanted to, and it would move back to appear in the right chronological order, in with the other posts from two years ago.

Or, of course, you could work a few days ahead of schedule and always have a post ready to go up right on the stroke of midnight.  Anyone?

Writing Takes You the Strangest Places: My Career as a Sex Toy Tester

Mom, Dad, stop reading now please.  Just come back tomorrow or something.

Okay.

Now that we’ve got that out of the way, let’s talk about my career as a sex toy tester.

It was a surprise to me too.  But apparently this is the sort of thing that happens after a while of doing small freelance jobs, making deadlines, and in general getting a modest reputation as someone who works well and on time.  People start giving you jobs:  Review a local cookbook.  Do the written descriptions for a friend’s Etsy site.  Receive truly esoteric sex toys in the mail and write up your experiences with them.  That sort of thing.

What? It's a "3-Phase Electrical Vibrator." Relevant to the discussion.

So it would be safe to say that I’m feeling philosophical about my writing career this morning.  It’s taken me interesting places, and now it’s apparently going to take some very oddly-shaped silicone sculptures interesting places too, which I will then write about.  This, apparently, is the reward for a few years of diligent work and self-promotion.

All in all I can’t complain.  It’s great that this offer came my way.  I like the people I’ll be writing for and it’s hard not to enjoy the strangely bulging packages that arrive in my mailbox now (that’s not a euphemism).

But boy is the writing life an odd one sometimes.

Other writers?  The oddest job you’ve ever been offered?  Or you can just share your opinions on the latest in “Palm Powered Pleasure” technology, if you prefer; I’ve got a few thousand words to produce on the subject by Friday.  Leave a comment!

I’ll just be, um, doing research.  Over thisaway.

Just How Many Things Does PBR Stand For, Anyway?

Today’s post started out as something different.  I was Googling “PBR case” for a good image to steal, with my usual dedication to copyright and proper citation, that might help illustrate the concept of Wisconsin hospitality to readers from less fortunate states.

I found one, too.

But what I learned in the process was that “PBR” stands for an awful lot of damn things.  For example, it clearly has something to do with computers:

I have no idea what, but it pops up when you Google "PBR case."

It’s also apparently a thing you can get shot with.  Non-fatally, since it stands for “plastic baton round” (sounds much nicer than “riot bullets,” I guess), but you should still probably double-check what Officer McFriendly means when he offers to share some PBRs with you.

Although your head might actually hurt less, afterward.

And then apparently there’s this physics thing, where you’re comparing the “PBR case” to the “ZR case.”  Man do I want to be a part of that study.

The original caption tells us that "thick curves represent the PBR case," which is a pretty accurate description of Wisconsinites in general.

It’s also the Burkinabé Party for Refoundation in Burkina Faso, a nuclear “pebble bed reactor,” the “plant breeders’ rights” that the creator of a new plant breed enjoys, and the Professional Bull Riders organization.

Which is exactly what it sounds like.

All this from one little Google Images search.  Plus I found this awesome picture of what appears to be a Pabst Blue Ribbon coffin, bringing a new and wholly inaccurate meaning to the phrase “going out in style.”

So I’m not the only one that gets wholly distracted when looking for images, right?  I think the original post was going to be something about my brother’s unannounced visit, and how we always wind up tying one on, but I’ve lost track by now.  You tell me which would have been better!

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