I think about search terms (those inbound phrases that direct people to your blog) too much. It’s a numbers thing, and I am a helpless numbers addict, even when I do not care the slightest bit about the thing the numbers represent. I just like watching them change. I used to sit and watch the equalizer on the stereo when music played, and I got so good at watching the different columns jump and dip that I could cover my ears and tell you what the music was doing just by watching. (I never mentioned this particular talent to my parents, who already had enough reasons to worry that I was weird.)
So it always catches my notice when the internet starts doing strange things to my blog. I won’t pretend to understand Google’s ever-changing algorithm for what sites get listed higher for what search terms, but it certainly has to do a lot with inbound links, traffic, how often new content is added, and so forth. Images, oddly enough, also count for quite a bit, and are apparently a big deal in sending incoming searches to your page.
I know this because of a friendly little graphic I used in a post about Star Wars:
Not a significant part of my blog’s content, I have to say. I think today makes the second post that’s talked about Star Wars at all, in fact, though a search of the archives might prove me wrong on that. But because there are so many people out there that, for one reason or another, are searching for the Star Wars logo specifically (mostly to put in unrelated blogs like mine, I’m sure), it’s wound up bringing a lot of people in to the site. They weren’t searching for “twelve parsecs” or any of the phrases used in that post; they just searched for “star wars logo” and got me. And because it’s worked for a lot of people, Google rates it higher. So I am on my way to becoming a well-known purveyor of…the Star Wars logo.
Fame and fortune will surely follow.
I bring this up because it’s a recent trend. The logo’s been there since (checking the date on the old post here) last November, and it’s only the last few weeks that have seen a significant portion of my random traffic coming in because of the Star Wars logo. My assumption is that it’s getting rated higher because the site itself is getting so many more visits than it did last November, making it seem like an overall more desirable place to send people, at least to the robot brains that work search engines. Would you take a vacation recommended by a robot? I dunno.
So this has been an overall lesson in two things: the importance of naming your images, and the effect of an increase in general popularity on searches for specific things. Also in how many people still get excited about Star Wars, even after all these years…