Paid Facebook ads of the centralized, show-up-in-your-stream variety are rapidly going the way of Groupon: a sign that a product is failing, simply by virtue of being included.
I mean, seriously, when was the last time you saw a “Sponsored” post for anything you actually wanted? When was the last time you clicked on one (except accidentally)?
So maybe it’s fitting that the University of Phoenix, a scammy for-profit school that can’t tank fast enough, is verging on the absurdist with their latest round of Facebook ads:
Say what now? Who looks at a girl doing gymnastics and thinks “relevant skills”? That is like as far as you get from relevant for the 99.9999lots% of us that are not planning a career in professional gymnastics. Backflips are not a relevant skill. Unless you are a gymnast, or a ninja.
Maybe if you asked whoever came up with the ad, he or she would tell you that it’s about coaching or athletic education jobs or something like that. In which case maybe the coach should be the one dramatically silhouetted against a heavenly bath of golden radiance, just saying?
“Come to Phoenix University. We can’t teach you to design an ad that makes any goddamn sense, but maybe you’ll learn to do a backflip. And then go bankrupt.”